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Don Athaldo promotional flyer

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Don Athaldo promotional flyer

Cover of a flyer about Don Athaldo, a reprint from The Arrow, May 13, 1932

Date created: 1932

Category: Advertising
Contributed by: Paperhouse, Prahran
Posted: December 12, 2008

This large flyer promotes the strongman feats of Don Athaldo (1894-1965) and the benefits of strength training at his gymnasium where he teaches 'athalding' - his personal strength training system.

Athaldo claimed that his system, 'athalding', would overcome 'bad breath, bad habits, cancer, stammering, brain fag, virile weakness and pimples, while developing a pleasing personality and the Oriental secret of calmness'.

I love the photographs that appear on the internal pages of this flyer, showing as they do the 'weakling-to-he-man' growth of numerous members of Athaldo's gymnasium.

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